Is focusing on a single marketing channel more cost-effective? Is there a difference between cross-channel and omnichannel marketing? How do you optimize cross-channel communications so customers aren't bombarded with irrelevant messages? Marissa Lim, senior customer success manager at Braze, answers these questions and more as she debunks some myths about cross-channel marketing. Braze is a platform that powers interactions between consumers and brands. Braze allows global companies to process