Why PPC teams are becoming data teams

Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
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I finally started using Python in Excel and I should have sooner

Python in Excel is a game-changer ...
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Make Python scripts smarter with regex: 5 practical RE examples

If you work with strings in your Python scripts and you're writing obscure logic to process them, then you need to look into regex in Python. It lets you describe patterns instead of writing ...

Anthropic gives Claude shared context across Microsoft Excel and PowerPoint, enabling reusable workflows in multiple applications

The software giant openly stated it was built in conjunction with Anthropic, which also released its own stand-alone Claude Cowork application for Mac and Windows earlier this year offering a way for ...