Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

CrashFix crashes browsers to coerce users into executing commands that deploy a Python RAT, abusing finger.exe and portable ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Abstract: Customer segmentation is a method that uses un- supervised machine learning to segment customers by common characteristics, behaviors, and wants. This technique enables companies to market ...

This project segments 9,999 high-value retail customers using RFM (Recency, Frequency, Monetary) methodology. The analysis identifies distinct customer groups and provides targeted business ...