Abstract: Short-form videos (SFVs) have recently emerged as one of the most prominent forms of entertainment content on social media, attracting huge audiences across platforms such as TikTok, ...
Who among us hasn't put off doing something we know we need to do while scrolling through just a few more TikToks, Instagram reels or YouTube shorts? New research from the William Allen White School ...
Moreover, relevant topics and suitable themes are effective in persuasive health communication outcomes, whereas the impact of diverse narrative techniques remains ambiguous. Conclusions: We recommend ...
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