Business owners need to be aware of how different colors affect the emotions of their target audience. Attention-grabbing is one thing, but overbearing color combinations could turn prospects away.

A new company's small size may not require a strict organization of work and workers, growth demands order. Organizing tasks and employees produces a company structure. "Mechanistic" describes the ...

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Understanding the difference between sales revenue and profit is quintessential to understanding the principles of economics, business analytics and accounting. Both are examined when determining the ...

When a company introduces a new product, the marketing manager has to decide how to position the product in the marketplace and which pricing strategy to use. The choice depends on many factors: the ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

When thinking about how to market their business, the number one question on the minds of most business owners is, "How much should I spend?" The simplest and most common way to establish a marketing ...

Sometimes known as "group bullying," mobbing in the workplace involves groups of people targeting a coworker for isolation, humiliation, and aggression. The impact on mobbing targets, as well as the ...

New to CRM? With our CRM basics guide, learn how features like contact management and automation can improve your business operations. Gantt charts are great visual tools for project managers. We ...

Consumer technology has created many new ways for marketers to communicate with potential customers, adding more advertising choices to their marketing mix. Traditional forms of advertising, such as ...

An employee-owned company plan is more commonly referred to as an "employee stock ownership plan," (or ESOP), but the name conveys the right message: In an ESOP, the employees are given stock in the ...