Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the realm of customer service, a monumental shift is underway. Outdated legacy software ...

Welcome to our seventh annual “CRM Top 100” issue, where we highlight the hottest trends and technologies in the three pillars of CRM—customer service, marketing, and sales—as well as the 100 leading ...

Small businesses work tirelessly to attract new customers, but putting in the effort to retain those customers is just as important. However, it can be hard to keep track of all of your customers and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Microsoft is rounding out its Dynamics CRM (customer relationship management) product by acquiring Parature, maker of cloud-based software companies can use to create self-service portals for ...