The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform ...

Roblox today released its 2025 Roblox Replay, offering a granular look at how users expressed themselves and engaged on Roblox this year. Driven by over 274 million daily avatar updates and more than ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl that will take place across various Roblox spaces, according to information shared with Marketing Dive. The ...

Despite its controversies, Roblox endures as one of the world’s biggest gaming platforms, with its recent developer-focused conference sharing its plans for the future. At the Roblox Developers ...

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Much of Roblox’s $3.6 billion revenue in 2024 was made via in-game microtransactions, particularly through purchases of its ...