The platform is allowing smaller creators to start tagging products in order to earn commissions.

YouTube is lowering the requirements for creators to get access to monetization tools under the YouTube Partner Program (YPP). The company is expanding its shopping affiliate program to U.S.-based ...

Compared to its creation in 2005 as a mere online novelty, YouTube has become one of the major hubs for online independent entertainment. Through the YouTube Partner Program, multiple content creators ...

YouTube is preparing to update its creator monetization policies. The change is aimed at curbing revenue generation from “inauthentic” content. This update could result in less content that viewers ...

Under the revised policy, creators will now be eligible to join the YPP once they reach 500 subscribers, which is half the previous requirement. Additionally, the threshold for valid watch hours has ...