The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

It doesn’t matter what you call it. Here's the bottom line: you need to test software with its future users. One of the topics that create much confusion in the software world is the difference ...

JHU Sheridan Libraries launched a new website in July, and now staff are digging deep to figure out how to make it even better for students, faculty, and staff. If you would like to help, please fill ...

Usability is a crucial part of running a successful website. Broken links, bad contrast, text blocks, over-complicated designs, technical clutter . . . these can spell death for both website traffic ...

Even with all the application availability and performance enhancements you build into your Web infrastructure, you still need to build something that visitors actually like to use. Unfortunately, ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

You may already know that about 3 months ago I launched my newest project uniting blog owners with guest contributors – MyBlogGuest. The site is being still constantly developed and the feature set is ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

Opinions expressed by Entrepreneur contributors are their own. One of the first suggestions that digital and social media marketing consultant Kendrick “Kenny” Jahng makes to clients is to put their ...