Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

The COVID-19 pandemic changed the world in more ways than one, impacting how many people worldwide live and work. From students and office employees to event managers and Fortune 500 companies, ...

When we say custom, we mean custom. The unique features available for your Virtual Event are nearly endless, but let’s start with the basics. Each custom virtual event is hosted on a powerful virtual ...

A virtual event can be a unique way to market your product or service—that is, if you can convince people to attend. During the pandemic, virtual events were a popular way to connect and regain a ...

In my art of virtual events series, I've implored vendors to take creative chances on virtual events - and documented the bright spots. But: you don't have to jump into the deep end to deliver ...

As advisers and clients continue to work remotely in many parts of the country, trends that started in March persist. The pandemic is causing a paradigm shift, and advisers who reenvision their ...

Over two decades in marketing and advertising have provided me a firsthand look at the challenges and the technical advances that impact how we approach marketing. For example, when Google ...

The sudden tilt toward online events during the first half of 2020 triggered an onslaught of digital and virtual event solutions of wildly varying degrees of usefulness. What actually works? What ...

I’ve been disappointed in almost all the launch events I’ve seen since we mainly moved to virtual events. Most aren’t that different than in-person events where the speaker(s) get up on stage and ...

Lab Shopping and Implementation of Standard Methods ISO 17025 in Action: Setting Up a Compliant Cannabis Testing Lab The Intersection of Cannabis Testing, Artificial Intelligence, and Safety Standards ...

One of the major concerns for event organizers as they shift from in-person to virtual events is how to drive maximum revenue through sponsorship packages. Unlike the established patterns of in-person ...