User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative ...

Google's Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. Google is increasing UGC in search results due to ...