Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

CEO Matthew Bromberg highlighted that "Unity showed strength across both our Grow and Create segments, driving results that once again meaningfully exceeded both our guidance and consensus for both ...