Not all sports deliver the same value. With each league, team, and athlete now functioning as a brand in their own right, ...
Women's sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women's sports marketing is still virtually nonexistent. Take a ...
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Beauty brands are cashing in on the beautiful game – and are showing women’s football is big business
Women’s football is having another moment. More than 16 million people watched England win Euro 2025 in July – the most-watched TV spectacle of the year – and, as the game leaves behind its summer ...
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