This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...

“This is my personal favorite,” says RealSimple.com’s senior editor, Kristin Appenbrink, who is a regular subscriber. “Birchbox is less about ‘brand discovery’ and more about ‘product discovery’ from ...

I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...