In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder ...

Fact checked by Suzanne Kvilhaug Reviewed by David Kindness Key Takeaways ROI helps determine the profitability of a ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...

How can you know whether your content marketing ROI (return on investment) is achieving what you want? Content marketing efforts are difficult to track and measure because it’s not always clear which ...

Return on investment (ROI) is a textbook methodology for financial managers – and is rapidly being recognized as a critical metric for understanding the value of a technology investment. But you don’t ...

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...