It seems like everyone’s talking about the cookieless future, but many publishers are living in the cookieless present – and they need alternatives today. Publishers have ad inventory to sell in ...

Tech vendors love touting their proprietary ID solutions. But the alternative ID landscape is incredibly fragmented, with about 60 proprietary ID solutions on the market that can be added to a ...

As any good entrepreneur will tell you, one company's business disruption is another's business opportunity. That's certainly the approach being taken by AdTruth, the mobile-focused division of online ...