For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

ANN ARBOR, Mich.--(BUSINESS WIRE)--Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, today announced its 2025 Bottles of the Year, in ...

The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Randy Ludacer likes tweaking classics. As a graphic and packaging designer, he’s designed a package for coat hangers that resembles a shirt, a puzzle cube-like box that holds souvenir candies, and a ...

Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand. So why do so many brands miss the opportunity with dull copy, asks Pond Design’s ...

Exploring traditional masculine and feminine packaging in perfume design. Highlighting brands that embrace distinct form ...