Marketo’s global study of its customers found that RPM increases revenues by an average of 40 percent. This is driven by increased lead quantity, improved lead-to-opportunity conversion, improved ...

The January release for Adobe Marketo Engage unveiled a new email designer with the promise to “improve productivity and efficiency.” Let’s take a look at the feature updates and deprecations for ...

The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 (here’s the first post) and have since published more than 950 ...

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution.