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JetBlue introduced TrueBlue Subscriptions to enhance its loyalty program, offering customers tiered options to earn points ...

Senator Dick Durbin (D-IL) has his sights set on overhauling certain aspects of airline loyalty programs. Fresh on the heels ...

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At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

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Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time.