Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

One LEGO builder shares a look at their completed replica of their parents' house, capturing the real-life structure in block ...

FIRST LEGO League elementary students are building real-world skill sets while assembling robots for an upcoming competition, ...