Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

The early style guides came in the form of manuscripts and books, mainly out of academia and journalism. They were made for print, in print. Left, Associated Press, 1998. Right, University of Chicago, ...