Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

AI world models are sending shockwaves through the gaming industry, as the future of gaming engines is called into question.

Developers from across the industry weigh in on the positives and negatives of using AI to create video game code ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

AI makes building faster, so the quality of decisions becomes the constraint. Prototypes are easier than ever to ship, which makes clarity on audience, core loop, and differentiation more important ...

“AI has become foundational to how games are built. Atlas AI Studio represents an important milestone for production-ready AI workflows, giving studios a scalable way to integrate intelligent systems ...

Google has detailed the next phase of its 'Living Games' concept: using autonomous AI agents as a core component to support cloud-based game development. Announced at GDC Festival of Gaming, Google ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.