It's a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key ...

From 5 January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.

After months of preparation and speculation, the first tranche of HFSS rules has officially arrived. Stores will now be legally required to adhere to rules on the display of high fat, salt and sugar ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...

New rules coming into play today (1 October), will drastically change how many of the UK’s biggest brands can advertise on TV and online, and could have far-reaching impact on media choices, ...

How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...

The consumption of High Fat Sugar Salt (HFSS) foods is one of the major risk factors to a host of health issues that include obesity, diabetes and high blood pressure. According to a World Bank report ...

The launch of better-for-you snacks in the UK continues at pace, even as consumers struggle with a cost-of-living crisis and the Government holds back some of its new rules governing the promotion of ...

A UK-wide ban on advertising certain foods and drinks high in fat, salt and sugar (HFSS) has come into force, restricting ...

Nestlé no longer plans to sell Shreddies The Simple One breakfast cereal, introduced in the UK last year with non-HFSS credentials. Shreddies The Simple One launched in most major UK retailers in ...