Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Robert Kelly is managing director of ...

The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression, ...

In cases where customers are spending online to start, the store pays dividends elsewhere. For example, 62% of online apparel shoppers pick up their purchases in-store. One way retailers can encourage ...