BlueConic Partners with Databricks to Turn First-Party Data into Real-Time Revenue Decisions

Now available in the Databricks Marketplace, BlueConic customers can turn trusted lakehouse data into measurable revenue impact. BOSTON, March 24, 2026 /PRNewswire-PRWeb/ -- BlueConic, the Customer ...
AdExchanger

AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era

We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...
Business Reporter

Data collaboration: the Holy Grail for CPG and retail

Volatile retail demands faster decisions; shared first‑party data enables trustworthy AI and more resilient, value‑chain‑wide CPG planning.
exchangewire.com

Powering the Future of First-Party Data Activation with AUDIENCES' Hugh Stevens

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...