Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Many businesses rely on statistical analysis to organize collected information and predict future trends based on that data. While organizations have lots of options on what to do with their big data, ...

Introduction to morphology -- The identification of morphemes -- Types of morphemes -- The distribution of morphemes -- Structural classes -- The meaning of morphemes and sequences of morphemes -- ...

When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...