Launching a new product is a huge undertaking that involves everything from putting together a comprehensive marketing strategy to zeroing in on the perfect label design. Although there are a lot of ...

The Canadian fashion industry is a dynamic and evolving sector that plays a crucial role in the national economy.

Maker's Mark has announced a collaboration with artist Ashley Longshore on a limited-edition, personalizable label ahead of Women’s History Month in March. For the third year, the initiative will ...

Merging drink and design is not a new phenomenon; beverage marketers love to invest in clever and fun packaging. Who doesn’t have a collectable bottle or two somewhere on their shelves? But with the ...