Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create authentic connections with new audiences. The most successful partnerships ...

When two groups pool their resources together, they become capable of reaching their goals and achieving things that would otherwise seem impossible. In business, this arrangement can manifest as a ...

Johannes Heinze is Managing Director for EMEA at AppLovin. For a lot of indie devs out there with limited acquisition budgets, cross-promotion is a great tool for getting organic downloads. It only ...

Independent developers rarely, if ever, have the marketing budget to shout over the noise of larger studios but there are easy ways to amplify your message -- by collaborating with other developers.