A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Conversion Doubler testing software is easy to use and available free for online businesses. Salt Lake City, Utah Conversion Doubler is an easy-to-use A/B Split and Multivariate Testing Software using ...

In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

If you want to increase sales of your product online, consider using tried and true tactics from brick and mortar retail stores. When you walk into any store, the entire layout is designed to help you ...

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...