Recent media reports about an ingredient we use in our Colgate Total brand toothpaste are not based on facts or science. As we are talking about one of the best-selling toothpastes in the U.S., we ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

A chemical called triclosan, which is used in Colgate Total toothpaste, is said to be linked with cancer cell growth. The chemical is also found in furniture, clothing, kitchenware and toys. It is ...

Colgate Total toothpaste contains an antibacterial ingredient called triclosan. As we recently reported, a Bloomberg News story raised concerns over the potentially harmful effects of the chemical.

CL bets on science-led innovation, Colgate Total relaunch and AI-driven marketing to revive demand and boost premium growth across oral care and pet nutrition.

ith a launch party on Jan. 31 and a coming Super Bowl commercial, Colgate-Palmolive Co. is making a big splash for its new version of Colgate Total toothpaste. As part of the reformulation, the ...

New Colgate Total(SF)® Toothpaste Designed for Enhanced Protection That "Does More for Your Mouth" NEW YORK, Feb. 6, 2019 /PRNewswire/ -- The company that revolutionized the oral care market decades ...

A chemical ingredient in a popular toothpaste brand has been linked to cancer-cell growth and disrupted development in animals, Bloomberg reports. The chemical triclosan can be found in Colgate Total, ...

Imagine if the toothpaste you put in your mouth each day was linked to cancer cell growth. Would you still use it? If your answer is "probably not," then consider putting down that tube of Colgate ...

A chemical that has been linked to cancer cell growth is being used by millions of Americans in toothpaste every day, it has emerged. The company behind Colgate Total insists that triclosan, which it ...

A headline warns consumers about triclosan, an ingredient in some consumer products: "If you are using this toothpaste .... throw it away immediately!" Facebook users flagged the Nov. 28 story on ...