When I first heard about TikTok's new meme trend, Italian brain rot, it reminded me of Sukumar Ray's Abol Tabol, a collection of Bengali nonsense verse. Only that was literature; this is actually ...
Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Lirili Larila, an elephant-cactus hybrid, is one of the breakout ...
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The Italian Brain Rot Ren-AI-ssance, Explained
Is this my “Old Man Yells at (Digital) Cloud” moment? Gone are the days when our memes are all man-made. Just a couple years ago, the internet’s favorite absurd animals were photoshopped images of a ...
IF YOU FEEL YOUR KIDS ARE SPEAKING A DIFFERENT LANGUAGE FROM YOURS THESE DAYS, YOU ARE NOT ALONE. SOCIAL MEDIA, BRAIN ROT, MEMES AND PHRASES ARE TAKING OVER AND SHAPING HOW KIDS ENGAGE AND INTERACT.
On TikTok, some reckon that memes are less funny than they used to be, and have proposed drastic action. Hence, in 2026, TikTok memes are scheduled to change, wiping away the current slate of trends, ...
Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...
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