The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

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Google LLC’s cloud unit today introduced new features for its BigLake and BigQuery services, which enable companies to run analyses on large datasets. Both updates focus on an open-source technology ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

Databricks, Snowflake, Amazon Redshift, Google BigQuery, and Microsoft Fabric – to see how they address rapidly evolving ...