Global media brand Disney is the most authentic brand in the world, according to a report from communications company Cohn & Wolfe. The PR firm ranked companies according to their scores on research ...

Authenticity and provenance must be enforced both at the application level and at the system level so agencies can be ...

Every morning, I open my email inbox to see at least ten Google Alerts messages for the word “tacos.” More and more, the alerts have pointed me toward social media posts and articles that celebrate ...

Those of us who went through business school remember courses such as employee relations, business communication and organizational behavior. The modern-day business school teaches us a lot of ...

Leeron Walter is an award-winning VP Marketing at Teramind, a global cybersecurity leader and an international speaker on secure innovation. Three weeks ago, I received a demo request email that made ...

The problem with authenticity is that anyone can claim it and benefit from the positive assumptions that most of us make about the word. Transparent. Genuine. Trustworthy. All good, right? Well, it ...